New business and sales
Pipeline built from scratch, cold calling that converts, objection handling, and pricing you can defend.
Real relationships. Real results.
I'm Richard. I work alongside business owners and managers to find what's actually holding you back — then stay in it with you until it's fixed.
First conversation is free — a full hour, no pitch deck
Who I help
You don't need a neat brief. Most people ring me knowing something's wrong and not much more than that — that's a fine place to start.
Nurseries, salons, trades, small service firms. The work's coming in, but the systems, admin, cash flow or people side is eating you alive.
Sales have flattened, the team isn't performing, or nobody can tell you where the money actually goes. You want it sorted, not diagnosed and left.
Starting out, stuck, or facing something you've never had to handle. Straight advice from someone who's been on the sharp end of it.
Two sectors I know inside out: recruitment agencies and construction & trades.
What I do
Pipeline built from scratch, cold calling that converts, objection handling, and pricing you can defend.
Full operating systems built from a blank screen — pipeline, clients, cash flow, project tracking. Set up so your team will actually use it.
A supply chain built from scratch, every package put out to several quotes, and suppliers and subcontractors held to their numbers. Saving money is as valuable as winning it.
Recruiting, onboarding, training and managing. I wrote and delivered the induction every new starter went through at a national business.
Contracts, terms, templates and the compliance admin that gets pushed down the pile until it becomes a problem.
Built around how you actually work, not how software thinks you should. Client records, pipeline, jobs, follow-ups — in one place your team will use.
Built from scratch or rescued. Written to win work rather than list services, and set up so enquiries land where you'll see them.
Site banners, flyers and marketing that actually match and actually sell. My degree is in media, and I know people who make things properly.
And sometimes what's needed is simply a second brain who knows the business, answers the phone, and tells you the truth. That's most of the job.
The wider bench
I'm not going to pretend I can do everything. What I can do is know when a problem needs a specialist, find the right one, and manage them — so you're dealing with one person instead of chasing four.
Cash flow that won't behave, tax, structure, or accounts that need a proper set of eyes. I'll bring them in and sit in the meeting with you.
Refreshing a site that isn't working, or building one from scratch. Flyers, banners and social that match the brand instead of fighting it.
Footage and photos of the actual job. For trades especially, seeing the work done well is worth more than any advert.
You get one point of contact, and it stays me. I brief them, I manage them, and I'm accountable for what comes back.
Proof
How it works
A free hour on the phone or over WhatsApp. You tell me what's going on, properly. I'll tell you honestly whether I'm the right person.
I go through the business with you — numbers, process, people — and come back with what I've actually found.
A short, plain-English plan: what changes, who does it, by when. Fixed scope and price, agreed before anything starts.
The part most consultants skip. I'm on the calls, in the system, chasing it through until it works without me.
Why people keep me around
Growing up in south-east London wasn't always easy. I won't dress that up into a hardship story — what it gave me was resilience, and that's never left me.
Pressure got normal early. So when a business hits the point where the owner is ready to jump — cash is tight, the job's overrunning, two people have walked out in the same week — it doesn't rattle me. That's the environment I'm most useful in.
Most people, at that point, are deciding it isn't going to work. I'm the one still in it, working the problem, because I've been in enough noise to know it passes if somebody keeps their head.
It's the thing colleagues and clients have commented on for as long as I've been working, and it's still the most honest thing I can tell you about how I operate.
When everyone else is at the point of quitting, I'm the one who stays with it.
Get in touch
Message me and you'll get me, not an assistant. First conversation is free and there's no obligation after it.